IMATS London 2015 at the Olympia National

As ever, IMATS 2015 really was a makeup junkie’s wonderland with enough makeup brushes to last the UK a lifetime of blush and contour perfection.

Bdellium tools purple brushesBdellium Tools, Crown Brush, Nanshy and Hakuhodo were among the many (many many) makeup brush brands showcasing at IMATS this year. The selection was almost overwhelming and, as usual, each stand was swarmed with students and MUAs stocking up on the tools of their trade at fantastic prices all round.

Bdellium Tools had a vast range on display, and one of  our favourites was their vegan, eco-friendly ‘BAMBU’ collection as it came in an array of pretty colours – green, yellow, pink and purple.  Black professional is great, but every now and then, we need a bit of fun!

Body Art croppedThe special effects and body-art work was amazing and we are always impressed with the patience of the models!

Inglot Stand Body PaintingIMATS 15 special effects

And, of course, it wouldn’t make much sense to showcase so many brushes without anything to clean them with, so, help was at hand this year with The Pro Hygiene Collection on sale on Love Makeup’s stand.

We did try to take a photo but amongst the naked bodies, body painters and crowds, as you can see, it was tricky.

IMATS 2015 Bobbi Brown resized

It was also so fantastic to see so many stands doing MUA pro cards this year. NARS, Bobbi Brown, Bdellium Tools, Kryolan UK and IMATS first-timers, Yves Saint Laurent Beauty and Urban Decay were among the brands with offers ranging up to 40% off for MUA pros.

The educational line up was well represented this year with a great range of topics and speakers.  We loved seeing so many friends, old and new at the show and look forward to seeing you there next year.


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